Sportal hires Bell Pottinger for Euro 2000 task

by JENNIFER WHITEHEAD, PR Week UK 28-Apr-00

Bell Pottinger has been hired, without a pitch, to handle PR for Sportal, which produces the official web site for the Euro 2000 football tournament.

Bell Pottinger has been hired, without a pitch, to handle PR for

Sportal, which produces the official web site for the Euro 2000 football

tournament.



Work will include consumer and corporate PR, with Bell Pottinger Sports

and Sponsorship handling work for the sports side, and senior consultant

Shimon Cohen working on the corporate side for Bell Pottinger

Consultants.



They report to Sportal chief executive Rob Hersov.



Initial activity will concentrate on promoting Sportal’s connection with

Euro 2000. It is a sponsor, and also runs the official web site,

www.Euro 2000.org.



Bell Pottinger will handle PR, promotions, and competitions - both

on-line and in the press - in the run-up to and during Euro 2000. The

tournament begins on 10 June and is being held in the Netherlands and

Belgium.



Sportal runs its own web sites all over Europe, as well as providing

content for official team sites.



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