Internet and iTV push profits up at Domino’s Pizza

Brand Republic 21-Jul-00

Domino’s Pizza claims that the internet and interactive TV have helped increase its profits by nearly 38% in the last six months.

LONDON (Brand Republic) - Domino’s Pizza claims that the internet and interactive TV have helped increase its profits by nearly 38% in the last six months.

The pizza delivery company reported profits of £14.5m, up from £12m last year, and said that the internet and interactive TV now accounted for 3% of its sales and was set to grow rapidly in the next six months.

Brand awareness has also increased from 65% to 81% in the last two years as a result of its sponsorship of The Simpsons cartoon series on Sky, the company said.