Publishers gang up on Tesco
Magazine and newspaper publishers across the UK are believed to be launching an advertising campaign attacking supermarket chain Tesco.
LONDON (Brand Republic) – Magazine and newspaper publishers across the UK are believed to be launching an advertising campaign attacking supermarket chain Tesco.
Tesco is refusing to stock titles published by Gruner & Jahr, which has not enlisted for a new national distribution service devised by Tesco and WH Smith News.
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The campaign is expected to highlight that magazines should be available universally.
Gruner & Jahr’s portfolio of magazines includes Prima and Best. It was recently acquired by UK publisher National Magazines from Bertelsmann.
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