Fashionmall to revive Boo.com on $1m marketing spend
US online fashion retailer Fashionmall.com will spend only $1m on marketing the revived Boo.com internet shopping service.
LONDON (Brand Republic) - US online fashion retailer Fashionmall.com will spend only $1m on marketing the revived Boo.com internet shopping service.
The company bought the Boo trademark after Boo’s spectacular collapse in May, and will relaunch the site on October 30.
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Boo’s founders spent some $44m on advertising and marketing the site, out of a total spend of $120m made during the six months the company traded.
The new Boo will focus on selling clothes not available on the high street, and will act as a shop window for other fashion retailers rather than running its own retail business. (BBC Online)
www.boo.com
www.fashionmall.com
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