Virgin Rail’s east coast bid rejected

Brand Republic 22-Dec-00

Sir Richard Branson’s Virgin Rail Group has failed in its bid to take over the east coast mainline between London and Edinburgh.

LONDON (Brand Republic) - Sir Richard Branson’s Virgin Rail Group has failed in its bid to take over the east coast mainline between London and Edinburgh.

The Shadow Strategic Rail Authority awarded the rail franchise to the line’s current operator, Great North Eastern Railway. Virgin Rail, which is jointly owned by Virgin Group and Stagecoach, currently runs the other two Anglo-Scottish rail routes, the west coast and cross-country lines.

The authority’s decision has yet to be approved by the government, but ministers are expected to go along with the decision.

The news came as a second blow to Sir Richard, whose People’s Lottery lost its fight to operate the National Lottery earlier this week.



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