Women turned off by risque billboard ads

Brand Republic 24-Jan-01

Provocative nudity and other sexual references used in giant advertising billboards is a turn-off to most women, according to a new survey.

LONDON (Brand Republic) - Provocative nudity and other sexual references used in giant advertising billboards is a turn-off to most women, according to a new survey.

Out of 500 women, more than 75% said that hoardings were an inappropriate place to display these types of ads in a survey conducted by Bella magazine. More than 60% said advertisers went too far in order to sell products.

Half of the women found an Organics shampoo ad, which showed a woman peering down her bikini bottom to check her “real” hair colour, distasteful while a third objected to French Connection’s FCUK slogan.

The survey follows last month’s ban of an Opium perfume ad featuring a naked Sophie Dahl after complaints were upheld by the ASA.