Microsoft unveils Hailstorm
Microsoft has unveiled a new system, called Hailstorm, that will offer internet services to help consumers manage and share personal information online.
LONDON (Brand Republic) - Microsoft has unveiled a new system, called Hailstorm, that will offer internet services to help consumers manage and share personal information online.
The project aims to integrate tasks such as instant messaging and online shopping with subscription services available through a PC, mobile phone or PDA. Users will, for example, be able to buy a plane ticket online, then check if the plane is on time via a PC or other device.
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Hailstorm will work with operating systems built by Microsoft’s competitors, such as Apple and Palm, and is the first concrete example of what the company intends to do with its .NET strategy.
The system builds on Microsoft’s free product, Passport, which lets users store personal information such as credit card numbers and passwords. Microsoft hopes that Hailstorm will eventually include a personal calendar, contact book and inbox.
Microsoft hopes to charge consumers for some of the services, which will not be launched until 2002. A Microsoft spokesman said that it was “crucial” for the model to be based on consumers paying for the services, and that it was a “reboot of the internet business model”.
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