Figleaves in exclusive undies deal
Online lingerie site figleaves. com is to be the exclusive online
retailer for supermodel Elle Macpherson's underwear range through a
branded microsite.
The microsite (www.figleaves. com/elle_macpherson) features the model's
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new Intimates collection, and offers fans of 'The Body' downloadable
screensavers and wallpapers. The range is set to be expanded on the site
at the end of October.
Michael Ross, chief executive of figleaves.com, said that the
screensaver and wallpapers should have been added earlier.
"Elle Macpherson's brand is very much about her, and these extras are
good for us, good for the brand and good for our customers," he said.
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