Iain Ferguson takes the helm at Euro RSCG Marketing Services

by Anna Clarke, Brand Republic 04-May-01, 13:42

Euro RSCG Worldwide has promoted Iain Ferguson as chief executive officer of its global marketing services group Euro RSCG Marketing Services, the world's second largest global marketing services group according to the Direct Marketing Association.

Ferguson will work out of the head office in New York and oversee global development and expansion of the network, in particular the development of proprietary business tools and regional management structure.

Ferguson was previously CEO Europe for Euro RSCG Marketing Services. He has handled accounts such as Allied Domecq, Bass and Coca-Cola when he worked for KLP Euro RSCG where he was chief executive.

Ferguson was also recently named president of the Association of Promotion Marketing Agencies, its first leader from outside North America, and has also chaired the UK's Sales Promotion Consultants Association.

Euro RSCG Marketing Services lists Peugeot, Intel, Philips, Dell, Nextel, Nestle, Midas, Carrier and Vivendi among its clients. Euro RSCG Worldwide is the largest unit of Havas Advertising, the world's fifth-largest communications group.