HEADLINES: Adidas realigns $70m global account with TBWA

Media Asia 25-Jan-02

Adidas has replaced Leagas Delaney with TBWA as its global agency of record. TBWA's Asia-Pacific chairman Keith Smith said the US$70 million account win followed a credentials presentation, in which all regional offices participated. The appointment includes Dutch creative agency, 180, working together with TBWA to capitalise on global capabilities. But Smith said: "Asia will be doing a fair amount of locally-produced creative.

Adidas previously used a roster of seven agencies in Asia. OMD and Carat will continue to handle the media brief.

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