BBC World Service ties up with New York Times Digital
LONDON - BBC World Service has signed a deal with New York Times Digital that will see the US newspaper add links from NYTimes.com to BBC World Service English audio content.
Links to radio news programmes and hourly news bulletins will be placed on the international section of the NYTimes.com (www.nytimes.com/international).
The programmes available will be World Update, The World and World Service Bulletins, which all offer international stories.
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"This is the first significant agreement with a US newspaper web site for the provision of BBC content," said Miles Palmer, head of business development at BBC World Service. "We are already in discussions with New York Times Digital to widen the scope of the content provided."
The BBC claims that online use of BBC World Service online (www.bbc.co.uk/worldservice) doubled year on year from 33.6 million online page views to 76.9 million in December 2001.
In February, NYTimes.com recorded more than 277 million page views.
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