Centaur to close New Media Creative

by Claire Billings,, Brand Republic 04-Sep-01, 08:15

LONDON - Centaur Communications has closed New Media Creative, the monthly magazine targeted at creatives working in the online industry.

Centaur will fold the two-year-old monthly magazine into sister title New Media Age, which competes with Haymarket Business Publications' Revolution magazine.

The closure is the second from within the New Media Age stable. Earlier this year, the title New Media Investor was also closed.

The closure comes nine months after Centaur boosted the group's sales team with the appointment of David Buckle, its first classified group head.

Craig Barnes then took over as display ad manager, with a view to expanding the NMC sales team to four because the title was said to be gaining ground in its market.

Nigel Roby, New Media Age group publishing director, said: "We have focused on how we can best serve those in the creative community who concentrate on interactive design. New Media Age has unrivalled respect from the interactive sector as the first and only paid-for weekly and is read throughout the agency world and by interactive clients."

He added: "Obviously, it is sad to have to lose New Media Creative as a stand-alone title. In its two year life it had become a valued part of the interactive agency world. But when it comes down to it, if we can serve the creative community and those promoting to it, better via three market leading titles then that is what we should do."