BRIEFS: JW Lees to unveil its first 48-sheet poster

Marketing 23-May-02

JW Lees is to unveil its first 48-sheet poster since the Advertising Standards Authority banned a poster that implied the beer could enhance sexual performance. The new ad, by edge<, features a blonde barmaid in a short tight dress, holding a full pint which, with forced perspective, mimics the shape of her body. The strapline reads 'The Pint. With Body'.

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