DIARY: Pick of the week

Campaign 21-Jun-02

Rebecca Beer likes HHCL %26 Partners' work for Pot Noodle: "This campaign is great because it's not scared to own up to the negative attitudes toward the product - instead the well-cast spoof vice team uses risque humour to play on the character of the product. A copy of Campaign Screen - featuring the best new ads - goes to the creative team Lee Tan and Jonathan Phake.