PDV hires former Saatchi director Suchet

by Claire Billings,, Brand Republic 15-Jul-02, 07:00

LONDON - Permission Data Ventures, the permission-based marketing company behind online lottery site The Daily Draw, has appointed former Saatchi & Saatchi director Peter Suchet to the post of business development director.

Suchet joins from GFM Services, where he has headed up the business development team since 1999.

Suchet has built up a wealth of experience in marketing since he joined Saatchis in 1980. He was appointed to the Saatchi board in 1986 and made joint managing director of Saatchi Direct in 1989.

To gain experience on the client side, in 1992 Suchet joined the Daily Telegraph as sports marketing manager, where he was part of the team that developed the long-running Fantasy Football league promotion.

In 1997, he joined J Walter Thompson as business development director until he moved to GFM.

PDV managing director Derick Hill said: "Peter joins PDV at a very exciting time, as we prepare to launch a range of new data collection vehicles and enhancements to our already extensive ability to manipulate and target consumer data. I'm convinced that Peter's experience and enthusiasm will be a major asset for us."

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