Beeb.com inks deal with Teletext

by Claire Billings,, Brand Republic 30-Nov-01, 15:15

LONDON - Beeb.com has signed a content deal with Teletext, which will give users of the BBC's commercial internet portal access to the text service's flight and holiday offers.

The deal for an initial 12-month period is part of Teletext's campaign to close the gap between the number of people using the service and the number actually booking holidays.

Teletext, which is available as a television-based text information service and on the web, has also signed similar content deals with MSN, Freeserve and Yahoo!.

Teletext's content will sit alongside Beeb.com's holiday and shopping advice content. The two plan to develop the services to help consumers book their holidays on the site.

Julian Turner, CEO of Beeb.com parent Beeb Ventures, said: "Following the recent site redesign and with the personalisation we're adding to the site, beeb.com is offering best selection, best advice and best prices to online shoppers."

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