Pot Noodle in sampling tour of Ibiza youth
RPM completed a four-week sampling drive for Pot Noodle in Ibiza last month.
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The agency devised two in-bar drinking games to promote the brand's Bombay Bad Boy Hot Noodle flavour to 18- to 24-year-olds.
One of the games, Hot Shot, was a tabletop version of Russian Roulette - among six shots of "Hot Noodle sauce there lurked an extra hot sample.
The second game, Dare, encouraged drinkers to perform forfeits after rolling a dice.
RPM senior account manager Michelle Wilson said: "The campaign aimed to strengthen Pot Noodle's emotional bond with its target market while on holiday."
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