Lancome takes test campaign to Freeserve's icircle.com
LONDON - L'Oreal is running a test campaign for a new Lancome product on icircle.com, Freeserve's women's portal.
The campaign will run for one month as part of the launch of Lancome's Resolution anti-ageing treatment.
Dave McCall, advertising sales director at Freeserve, explained: "Lancome is looking to target a range of women aged 35 to 45.
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"We are looking to encourage users to click through for information and print off a voucher from the site in order to obtain a product sample."
Last week, Freeserve revealed it had signed a £250,000 advertising deal with the online dating service DatingDirect.com, which will see the dating service sponsor icircle.com.
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Lancome Resolution: testing on Icircle
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