DIARY: Turkey of the week - Publicis/Renault Megane

by Glen Mutel, Campaign 28-Mar-03

Glen Mutel is absolutely dumbfounded by Publicis' execution for the Renault Megane: "This commercial has possibly the most contrived USP I think I have ever come across. What does this car have to do with these grinding arses? I'm still not sure that I know. Then again, the fact that 99 per cent of the arses belong to women might well hold the key to the ad."