ALCOHOLIC DRINKS AND TOBACCO 02: Bud Light - Fridge
No subtle messages here. 'Fridge' is 100 per cent blokes' humour: two men with an insatiable thirst for cold beer, "the game" on the TV and a laugh at the end. You can't help but snigger at this Canadian commercial which portrays a man driven by his overwhelming desire for Bud Light to break through the wall into next door's fridge and steal their supply. It may be old advertising formula but if it ain't broke, why fix it?
Canada
Product/client: Bud Light
Agency: Downtown Partners
33 Bloor Street East
7th Floor
Toronto, Ontario
Canada
T: +1 416 324 6300
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F: +1 416 921 4180
Creative/Art Director: Dan Pawych
Writer: James Lee
Agency Producer: Johnny Chambers
Production company: Industry Films
260 Kings Street East
Suite 200
Toronto M5A 4L5
Canada
T: +1 416 815 1717
F: +1 416 815 0353
email: shoot@industryfilms.com
Director: Paul Middleditch
Director of Photography: Michael Wood
Producer: Merrie Wasson
Post-production company: School
379 Adelaide Street West
2nd Floor
Toronto M5V 1S5
Ontario
Canada
T: +1 416 907 9070
F: +1 416 907 9079
Sound Design: David Fleury Music & Sand/Dan Kuntz
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