Amazon signs deal to feature Google searches on site

by Jennifer Whitehead,, Brand Republic 04-Apr-03, 15:00

LONDON - Two of the internet's best-known brands, Amazon and Google, have signed a deal which will see Google's search technology and sponsored links appear on Amazon.com.

The agreement between the two, should see Amazon.com customers gain access to Google's sponsored links and web search within the next few months.

The deal furthers existing ties between the two, which has resulted in some of Google's sponsored links being available on selected Amazon.com pages.

Google said that the new deal will allow Amazon customers to conduct research across the web. The search engine has already partnered with sites including AOL, Ask Jeeves and Earthlink.

Owen Van Natta, vice-president of worldwide business development at Amazon.com, said: "Amazon.com is constantly seeking new ways to provide our customers with the best and most relevant information on the web.

"Working with another industry leader such as Google is in keeping with our relentless commitment to excellence throughout every aspect of the customer experience."

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