Xerox signs deal to sponsor TalkSPORT's golf coverage

by Staff,, Campaign 17-Apr-03, 11:00

LONDON - Xerox is to sponsor all of the golf coverage on the national commercial sports radio station TalkSPORT.

As well as sponsoring the station's entire breakfast to evening golf coverage, Xerox is sponsoring a promotion that asks listeners for their funniest office stories.

Jess Williams from Total Sponsorship and Matt Williams at Impact Sales negotiated the deal.

Wilson said: "TalkSPORT's golf coverage has earned a reputation as being above par and Xerox know that it will reach its target of business decision makers by sponsor these events."

TalkSPORT claims that sponsorship and promotion revenues are up 35% for the first quarter of this year.

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