Toyota work wins Marketing Society Grand Prix award

by Jane Bainbridge, Marketing 05-Jun-03

Toyota has scooped the Grand Prix at this year's Marketing Society Awards for the repositioning of its Corolla car.

The strategy, which also won the Brand Revitalisation category, involved investing £20m in a campaign to make the Corolla the best-loved car in its class. It resulted in sales volumes increasing by 49%.

Unilever Bestfoods' Pot Noodle won Marketing Communications; Tesco.com won Best Use of Channels to Market; and Marketing Achievement for SMEs went to smoothie brand Innocent.

Andrew Harrison, director of marketing at Nestle Rowntree, was voted by readers of Marketing as Marketer of the Year. Nestle Rowntree won two categories for its Double Cream launch and Quality Street Big Favourites brand extension.

Niall McKinney, marketing director at IPC Ignite!, won Young Marketer of the Year.

The Marketing Society Awards were held on June 3 in association with Marketing. They were sponsored by Accenture.