Additional Information
Content
Watch Crispin Porter's Ikea Film Grand Prix winner
CANNES - You might think you've seen it all before, inanimate objects with hurt feelings, but watch the ad and make up your own mind about Crispin Porter & Bogusky's Film Grand Prix Winner for Ikea.
The spot may have been directed by 'Being John Malkovich' and 'Adapation' director Spike Jonze, but it all looks very familar -- from this side of the Atlantic at least.
It isn't just the lonely inanimate object cast out into the street with the melancholic soundtrack that reminds us of Carphone Warehouse, but it's that slightly hackneyed Scandinavian-sounding voice that is reminiscent of Grolsch (OK, we know that Grolsch is from Holland and, therefore, not in Scandinavia, but in style it's close).
Having said that, the humorous to-camera ending -- "You're crazy. It has no feelings. And the new one is much better" -- definitely raises a laugh.
Nonetheless, the jury at Cannes have seen fit to name Crispin Porter "lamp" spot for Ikea as the best filmed ad of the year.
Watch for yourself to decide. Created by Crispin Porter & Bogusky, directed by Spike Jonze through MJZ.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
Additional Information
Latest jobs Jobs web feed
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
