WFCA creates integrated drive for cosmetic surgery

by Claire Billings,, Brand Republic 25-Jun-03, 07:00

LONDON - Private cosmetic surgery firm Transform Medical Group is embarking on an integrated below-the-line drive, through WFCA Integrated, to help it inflate its share of the £225m-a-year industry in the UK.

The campaign includes direct response press ads in the national and women's consumer press as well as poster ads and leaflets. It breaks this month.

The drive aims to capitalise on the media exposure the company received when it was featured on Channel 4's documentary series 'The Clinic', which followed patients in the run-up to and following their operations to increase, reduce and reshape various body parts.

Marketing director Liz Dale said: "Transform is already a major brand in the cosmetic surgery market place and we wish to further enhance our positioning by communicating our experience and commitment to medical excellence."

WFCA Integrated is based in Tunbridge Wells, Kent. Its clients include Budgens, Britannic, Hoverspeed, Dolce & Gabbana, Moschino and the Football Association.

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