Toyota renews global deal with CNN's The Music Room

by Jeremy Lee,, Campaign 14-Jul-03, 11:00

LONDON - Toyota has renewed its global cross-marketing advertising deal with Turner International, an AOL Time Warner company.

The renewed alliance includes a half-hour international music programme 'The Music Room' airing on CNN International and a corresponding web page on CNN.com, plus print extensions to AOL Time Warner print brands Time International and Fortune International.

It is designed to drive growth of the Toyota brand and its association with Formula 1 to an affluent international audience. The tagline "The Music Room on track with Toyota" will be seen at every consumer touch point along with Toyota's Formula 1 race car and music imagery.

Turner Broadcasting System International's executive vice president of advertising sales for CNN, Kevin Razvi, said: "This international campaign clearly demonstrates our ability to work closely with partners and craft customised solutions that work best for their brand."

The marketing initiative was developed by teams from Toyota, Turner's international global client solution division, Turner International Japan and Time Inc International Japan.

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