Future unveils DatingDirect-linked online dating title

by Jeremy Lee,, Campaign 21-Jul-03, 11:00

LONDON - Future Publishing is launching the UK's first online dating magazine, Connect.

The quarterly title launches in September under a media partnership between Future and the online dating service DatingDirect.com. It launches alongside its own dating website Connect-mag.com, which is created and powered by Dating.Direct.com.

The website will promote Connect magazine to DatingDirect.com's database of 875,000 UK members.

Lynda Burgess, managing editor of Connect, said: "Online dating has really gained foothold with the mainstream consumer, it is a buoyant market that has taken off dramatically in the past few years. Dating someone over the internet is ideal for everyone -- it's instant, relatively inexpensive and a successful way to meet a future partner."

Connect will be priced at £1.80 and have a launch print-run of 150,000.

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