Esure appoints Inbox for email marketing task

by Staff,, Brand Republic 03-Sep-03, 07:00

LONDON - Insurance firm Esure, the telephone and internet insurance firm, has appointed direct email marketing agency Inbox.

The agency has been appointed to create a pilot test of two rich-media email marketing campaigns one for its home and the other for its car insurance product.

Swindon-based Inbox has been tasked with developing a completely new creative approach for the campaigns, which will be targeting recipients on opted-in third-party lists.

Inbox's solution for Esure, which was launched in 2000 as a joint venture between Direct Line founder Peter Wood and HBOS, will be unveiled when it is dispatched later in September.

The internet and telephone based insurance company is best known for featuring Michael Winner in its ads, which are written and directed by the 'Death Wish' director.

Founded in 1999, Inbox has created award-winning campaigns for its clients, which include Vodafone, BBC, Miele, BMW, Bupa and Film Four.

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