Vodafone to sponsor 'Global Office' feature on CNN

by Staff,, Brand Republic 01-Oct-03, 11:00

LONDON – Vodafone is to sponsor, both on- and offline, a new monthly half-hour feature programme on the trends, topics and tips of business called 'Global Office'.

As well as sponsoring the programme, which will run on CNN's Europe, Middle East and Africa feed reaching 104m households, the advertising package includes sponsorship of the 'Global Office' website with co-branded banners and regular rotational sponsorship of CNN's headline news email service, plus branding on CNN's email, SMS and PDA registration pages.

The new show launches on October 21 and is presented by CNN business reporters Richard Quest and Liz George.

Vodafone will also sponsor a series of 50-second vignettes, which will run alongside Vodafone advertising spots on CNN.

The sponsorship deal was put together by Vodafone's media planning and buying agency Carat International.

Jonathan Davies, senior vice-president for CNN's ad sales, said: "At a time when advertisers are demanding ever more innovative advertising solutions, it is particularly gratifying to have developed this sponsorship vehicle for a client of Vodafone's calibre. Through 'Global Office', CNN enables Vodafone to reach its target audience of senior level international businesspeople, with high efficiency and around a highly relevant programming proposition."

'Global Office' focuses on the latest business trends, methods and best practice. Regular programme features will include: 'Case Study', which looks at a particular company doing something unique or different in the way it manages its people and resources or reaches its customers; 'Hard Drive' looks at how business models change overnight with the latest technological developments; and 'Guru' profiles individuals in fields far removed from the business sphere to see if their takes on management translate into the office environment.

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