Versace Make-Up moves online with Handbag.com link

by Emily Booth,, Revolution UK 28-Oct-03, 08:00

LONDON - Versace Make-Up has teamed up with Handbag.com, the women's lifestyle website, for a promotion that marks the beauty brand's first move into online media.

The campaign is part of a brand awareness drive of the Versace Make-Up Muted Glam Autumn/Winter 2003 Beauty Range.

Handbag.com has created a bespoke package for Versace Make-Up. This includes an advertorial feature that showcases the range and sits within Handbag.com's Beauty Channel, and a reader competition. The advertorial is being promoted via promotional teasers throughout the site for the duration of the campaign.

Branded pop-ups, skyscrapers and banners also appear throughout the handbag site.

Alicen Stenner, brand director at Handbag.com, said: "As a luxury high-end beauty brand, Versace Make-Up is an ideal partner for Handbag.com and its audience of fashion-conscious young women. This partnership further demonstrates the strength of the handbag brand and reinforces our position as a core media title for brands like Versace."

Handbag.com is a 50/50 joint venture between The Boots Company and Hollinger Telegraph New Media.

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