Puma lines up sports trial to push clothing
Puma will promote its 2004 female clothing range with its second global sporting challenge organised by agency Relay Sports & Leisure Marketing.
The 4some challenge will target women aged 18-30. Next summer 80 teams of four will take part in competitions around the world comprising a 4km mountain bike relay, a 2km run relay and a 50-metre swim relay. The final will take place in Europe in September 2004.
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The event organiser is looking for sponsors. Puma is in talks with MTV Networks Europe to host a series of post-event parties for the heats and final.
"4some was designed to push women to their personal limits and discover new strengths in a fun event," said a Puma spokesman.
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