Delicious magazine launches website to lure readers

by Staff,, Brand Republic 18-Nov-03, 08:00

LONDON - Delicious, the new glossy food magazine imported from Australia, is backing its launch with a new website where readers can find recipes.

The site was built by the design agency Tonic. It features recipes, star chef features and visitors can also sent their culinary questions to the website letters page.

Delicious hopes to encourage people to buy the magazine through the site.

Robert Kennedy, CEO of Tonic, said: "The Delicious website design combines strong brand identity and interactivity with the high design values of a clean, uncluttered and luxurious layout."

The magazine has been launched by Seven Publishing under licence from its Australian owners, FPC Magazines and the Australian Broadcasting Corporation. It is set to go head to head with a new publication from BBC Magazines called Olive, which is due to launch later in the month.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.