Channel 4 promotes Henry for new ad opportunities

by Jennifer Whitehead,, Brand Republic 19-Nov-03, 11:00

LONDON - Channel 4 has named Kevin Henry as commercial projects manager as the company looks at ways of increasing advertisers' spend across different properties.

He will work within the client and strategic sales department, briefed with developing an integrated sales approach across Channel 4's commercial departments and 4 Ventures to create new advertising opportunities.

This will include Channel 4, E4 and FilmFour, with advertising across airtime, sponsorship, websites, telephony and integrated marketing.

Henry joined the company in January this year in a business development role. He has previously worked with Anglia TV, TSMS and CNN. In his new role, he will report to Mike Parker, head of client and strategic sales.

Andy Barnes, sales director at Channel 4, said: "Advertisers are increasingly interested in integrated solutions. At Channel 4, we have a portfolio of businesses that offers a range of opportunities to interact with young and upmarket audiences. We are looking to exploit these platforms with new and creative solutions for advertisers."

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