Versace Make-up in handbag.com move
Versace Make-Up has teamed up with handbag.com, the life-style site for women, in a promotion that marks the brand's first move into online media.
The move is part of a brand awareness drive for the Versace Make-Up Muted Glam Autumn/Winter 2003 Beauty Range.
Handbag.com has created a bespoke package for Versace Make-Up. This includes an advertorial feature showcasing the range, which sits on handbag.com's Beauty Channel, and a reader competition.
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The advertorial is being marketed via promotional teasers across handbag.com for the duration of the campaign. Branded pop-ups, skyscrapers and banners are also appearing throughout the site.
Alicen Stenner, brand director at handbag.com, explained: "As a luxury high-end beauty brand, Versace Make-Up is an ideal partner for handbag.com and its audience of fashion-conscious young women. This partnership further demonstrates the strength of the handbag brand and reinforces our position as a core media title for brands like Versace."
Handbag.com is a 50/50 joint-venture between The Boots Company and Hollinger Telegraph New Media.
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