Times Online broadens appeal with business relaunch

by Jennifer Whitehead,, Brand Republic 05-Dec-03, 11:00

LONDON - The Times Online is relaunching its business channel to provide information by industry sector and broaden its appeal to the business audience.

The channel will contain breaking news as well as content from The Times and the Sunday Times, whose writers including Patience Wheatcroft, business journalist of the year.

Users will still be able to sign up for business news alerts and market information via SMS or PDA. Access to the Times Online remains free of charge.

Paul Hayes, general manager at Times Newspapers, said that the success of the Times Online with advertisers had allowed it to keep the service free.

"The re-launch of the Business section is the first of a series of redesigns which will enable us to create a more robust, flexible and usable website," he said.

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