Land Rover supports Freelander launch with TV campaign
Land Rover is running a global print and TV campaign to support the launch of its new-look Freelander 2004 model. Created by Rainey Kelly Campbell Roalfe/Y&R, the TV campaign will break in the UK this week, focusing on a 'highly-developed' theme. A number of executions will show Freelander drivers going about their everyday lives supported by a highly-developed skill, be it running very fast or having a heightened sense of sight or hearing. The ad has a more urban feel than previous campaigns, which is intended to show that the Freelander is suited to towns or cities. The campaign will also run in Spain, Italy, France and Belgium and will be supported by substantial outdoor activity. Media is through MindShare.
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