HOTLINE: M&C Saatchi appointed by Champagne brand Krug

Campaign 16-Jan-04

M&C Saatchi has been appointed to drive sales for the upmarket Champagne brand Krug, after a pitch against a number of undisclosed shops. LVMH, which owns the Krug brand, currently selling at £75 a bottle, wants to broaden its cult status. A print campaign will break later this year.