Panlogic creates tattooed bottom game for Lastminute

by Staff,, Brand Republic 09-Feb-04, 08:00

LONDON - Lastminute.com is looking to drive Valentine's Day traffic with a viral campaign encouraging people to express their love by tattooing their bottoms.

The campaign has been devised by online marketing agency Panlogic and will run until February 14.

Starting with the Love Tattoo site, it allows users to choose either a male or a female bottom on which to place a tattoo. Users can then drag a tattoo gun to write a personal message, which appears on the bottom just like a real tattoo.

Once finished, it can then be emailed to the intended recipient, who will click on the link to be presented with the bottom and watch the message being spelt out. The process takes only a couple of minutes from beginning to end -- depending how elaborate a design is needed to woo a lover.

William Makower, CEO of Panlogic, said: "Following on from our 'Splat the MP' game last year that generated more than 3m unique users, we wanted to create the same cheeky tone to promote Lastminute.com."

Other clients of Panlogic include the BBC, Penguin and Tesco.

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