Lastminute joins up with Ann Summers

Lastminute.com will also be promoted on the home page of Ann Summers' web site (www.annsummers.com).

"Partnering Ann Summers is a great marketing fit for lastminute.com, from both a brand and demographic perspective," says Vijay Solanki, marketing director at lastminute.com.

"This partnership provides lastminute.com with great media placement in store across the UK while offering sexy and inspirational deals to Ann Summers' customers," he added.

Ann Summers' customers will be offered free entry into a prize draw to win holidays to Barbados, Cairo or Dubai, which includes five-star accommodation and return flights. The promo runs until the middle of March.

SP Partnerships, a partnership and promotions agency, created the campaign and is developing an affiliate partnership programme for the brand.

Chris Reed, managing director of SP Partnerships, said: "With these sorts of partnerships, lastminute.com can achieve creative, targeted exposure in addition to ad campaigns."