Lowe loses Unilever laundry brand in US after UK loss
LONDON - Lowe has lost the US account for the Unilever detergent brand All to Bartle Bogle Hegarty New York three months after it lost the equivalent Surf account in the UK.
According to reports the All account, which is the American name for Surf, is worth as much as $20m (£11m) and shifted to BBH New York without a pitch.
In December last year Unilever moved the £8m UK Surf account to BBH as part of a plan to make the agency a key strategic partner.
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BBH also handles advertising for the olive oil brand Bertolli and for Lynx deodorant, which is marketed as Axe in some markets.
Lowe continues to work for Unilever on a number of other brands including Domestos and Cif in the UK, and US laundry brands Wisk and Snuggle.
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All: Lowe loses account
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