Branding brief: Silentnight unveils suite at Alton Towers Hotel

Marketing 01-Apr-04

Silentnight Beds is unveiling a branded suite at the Alton Towers Hotel this week. The suite, promoted as the place to get the 'most magical night's sleep in the UK', is a family room that sleeps six. Created to communicate Silentnight's brand values, it costs £500 a night and features the Hippo and Duck characters that appear on all Silentnight products.