Nissan chooses GQ.com as exclusive partner for 350Z

by Staff,, Brand Republic 06-Apr-04, 08:00

LONDON - Nissan has chosen GQ.com as its exclusive partner to launch its 350Z sportscar.

The promotion is the result of a bespoke photoshoot with leading photographer Graeme Montgomery, who has shot campaigns for Prada among others.

Conde Nast Online is understood to be the first new-media owner to create bespoke photoshoots for clients.

Serena Privett, advertisement director of Conde Nast Online, said: "Through our offline brands we have access to some of the best photographers in the world, which allows us to make totally unique advertorials for our clients."

The GQ.com promotion highlights the style and speed of the 350Z through images that focus on reflection and fluidity.

Surfers can access the promotion via banners, skyscrapers, and an editorial button on GQ.com.

Jenny Cossons, advertising manager at Conde Nast Online, said: "The client wanted to promote the stylishness of the car in a completely new way and felt that GQ.com was the perfect place to do this."

The creative format is that of a slideshow highlighting what makes the 350Z unique. Media was planned and bought by Manning Gottleib OMD.

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