Weight Watchers hires FCB and Publicis

Marketing 08-Apr-04

Weight Watchers has hired FCB and Publicis to handle its €17m (£11m) continental Europe advertising business following a four-way pitch against McCann-Erickson and Proximity.

The two agencies replace direct marketing agency Clark McKay & Walpole. The UK account, held by Frog and Carat, is unaffected.

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