Media brief: Teletext and Channel 4 join forces

Marketing 08-Apr-04

Teletext and Channel 4 have joined forces to launch the Teletext on 4 service on Sky. Channel 4 is the first commercial broadcaster to provide an integrated cross-platform text service across analogue, Freeview and satellite TV. The service will now be available to an additional seven million UK homes, with both C4 and Sky set to benefit from advertising, competitions, quizzes and other premium services.

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