National Geographic Europe expands ad sales team

by Staff,, Brand Republic 20-Apr-04, 11:00

LONDON – National Geographic Channel Europe has appointed Annabelle Lees as senior account manager, media sales and partnership marketing, on its new international Sky News ad sales account.

Lees joins from Bloomberg where she spent four years as account manager for international TV sales.

Her remit will incorporate selling Sky News International directly to all UK contacts and supervising all sales overseas, through National Geographic Channel sales agents. Her main territories include Germany, Switzerland and the US, although she will also be developing advertising sales for both NGC and Sky News in Russia and Eastern Europe.

She will report to Gilles Storme, who is extending his role as head of research at NGC, to lead the Sky News International ad sales team with the title of account director and research head, media sales and partnership marketing.

George Jeffrey, managing director for continental Europe at NGC said: "Combined with Gilles Storme's experienced market knowledge, we are confident the dynamic and creative team will continue to build on our successful international track record with Sky News."

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