Levi's names top Europe marketer
Levi's is creating a single pan-European marketing department and has promoted retail director Sue Chidler to European marketing director.
Chidler will take control of a centralised department at the company, which previously divided responsibility between Northern and Southern Europe.
Rachel Johnson, who oversaw the Northern Europe division that includes the UK, is to take a sabbatical. It is unclear what will happen to the Southern European arm.
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Chidler will be responsible for all marketing and her introduction is likely to lead to a restructure of the division.
She will streamline decision-making within the company and work with all its agencies, including creative agency Bartle Bogle Hegarty in the UK.
Chidler will report to Levi Strauss European brand president Kenny Wilson.
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