The Spectator hires Unanimis for online ad sponsorship

by Staff,, Brand Republic 13-May-04, 08:00

LONDON – The Spectator magazine has appointed Unanimis Consulting, the cross-media commercial agency, to handle its online commercial activity.

Unanimis will be the point of contact for all online advertising, sponsorship and strategic partnership opportunities for The Spectator website, and will work alongside the offline team on cross-promotional activity.

Prior to signing the deal, The Spectator, part of the Telegraph Group, has only run a handful of advertising campaigns but the new deal will open up The Specator's affluent consumers to the advertising community.

Nigel Gilbert, head of sales at Unanimis Consulting, said: "We are delighted to be bringing to market such a traditionally hard to reach audience online. The Spectator is exceptionally targeted via the nature of the content and this is reinforced by the user demographics and contributing editor's profiles. We look forward to offering our advertisers this direct route to a niche audience."

Of The Spectator's users, 83% are from the socio-economic group AB, with over a quarter being at board director level. Their average income and property value is over three times and five times the national average respectively.

Nick Spong, commercial director at The Spectator, said: "The Spectator is the medium of choice for those advertisers looking to reach one of the most affluent and influential audiences in the UK. I am very confident that with our new partners we will now be able to offer a highly attractive multi-platform solution for clients looking to benefit from the unique relationship that The Spectator brand has with its audience both on- and offline."

The appointment was handled by media consultant Mark Hopkins, whose clients include BBC Worldwide and The Scotsman.com.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.