Information Arts launches European B2B arm

by Bill Britt,, Marketing Direct 19-May-04, 07:00

LONDON - B2B database marketing consultancy Information Arts is launching an integrated European B2B database marketing division.

In the last 18 months, the three-year-old consultancy has handled several complex pan-European campaigns for clients such as Xerox, Macromedia and airline guide OAG. These initiatives have seen Information Arts effectively replicate its core UK services of B2B data handling, preparation and management.

Instead of having to hire separate companies to manage data collection, processing and analytics, Information Arts promises a one-stop service to companies want to mount campaigns at the pan-European level.

Information Arts will supply the client with one central and expert partner to undertake all of these components.

To support the European division, Information Arts has developed its recently launched UK B2B address management tool "Streetwise" to manage the practical intricacies of all operational data requirements across 15 European countries.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.