Labour poster campaign focuses on economic success

by Jennifer Whitehead,, Brand Republic 24-May-04, 10:00

LONDON - The Labour Party has launched a poster advertising campaign to highlight its economic record, as it faces losing support in the forthcoming local, European and London Mayoral elections.

The brightly coloured set of four posters are centred on numbers in big type. One reads: "Lowest inflation for 20 years" and another "Lowest unemployment for 29 years".

A third and fourth read "Lowest mortgage rates for 40 years" and "Longest period of growth for 200 years".

The campaign was unveiled by Prime Minister Tony Blair and Chancellor Gordon Brown in a show of backslapping unity.

Blair said: "We have a strong economy. We have a strong economy thanks to the brilliance of our chancellor Gordon Brown."

Brown returned the compliment by saying: "Over the 21 years Tony Blair and I have worked together as a team, the most important thing for both of us has been the challenge for Britain of building economic stability."

Earlier this month, the Conservatives criticised a Labour Party ad for "stealing" ideas it used in the 1987 and 1997 general election campaigns.

The poster, created by TBWA\London as a deliberate echo of the famous 1979 Tory ad "Labour isn't working", showed a picture of Michael Howard with his four predecessors in the Tory leadership, Margaret Thatcher, John Major, William Hague and Iain Duncan Smith. The post read: "Britain is working. Don't let the Tories wreck it again."

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