Headline: St Lukes wins Zenith Computer creative account

Media Asia 21-May-04

Zenith Computers has awarded its creative account to St Luke's India, after a pitch involving Enterprise Nexus, Grey Worldwide and Saatchi & Saatchi. The local PC manufacturer has been a low-cost player compared to multinational brands in India, and will aim to upgrade its image. St Luke's India also handles the NDTV 24x7 news channel, and picked up Godrej Group's Perfect Home furniture brand.